Career at FirstBit

FirstBit Digital Technologies is one of the most innovative digital marketing agencies. We constantly try to implement the best practices into every service we provide- digital marketing or website development. We have the best minds in the industry working with us who try to improvise every day and remain up-to-date with the latest trends and technology.

Our clients' success is a reflection of our innovation, creativity and core expertise. We look for driven, hard working and motivated individuals who can help our business grow and prosper. If you have a knack for digital marketing, web design and development and looking for a breakthrough, we would like you to discuss your career goals with us.

Paid Advertising Executive

Job Title: PPC Executive

Location: Patna
Job Type: Full-Time
Department: Digital Marketing

Job Summary:

We are looking for a dedicated and results-driven PPC Executive to manage and optimize pay-per-click (PPC) campaigns across various platforms. The ideal candidate will have a strong understanding of digital advertising, keyword research, bidding strategies, and campaign management. As a PPC Executive, you will be responsible for executing paid search campaigns, analyzing performance, and ensuring the campaigns meet business objectives.

Key Responsibilities:

  • Develop, implement, and manage PPC campaigns across Google Ads, Bing, and social media platforms (Facebook, LinkedIn, etc.).
  • Conduct keyword research, identify high-performing keywords, and optimize ad copy and targeting to improve campaign performance.
  • Monitor, analyze, and optimize campaign performance to meet predefined KPIs (e.g., ROI, CPC, CTR, conversion rates).
  • Manage and optimize bidding strategies to ensure cost-effective ad spend.
  • Perform A/B testing on ads and landing pages to improve click-through rates and conversions.
  • Track and analyze competitors' PPC strategies and performance to identify opportunities for improvement.
  • Collaborate with cross-functional teams, including content, design, and SEO, to ensure seamless ad campaigns.
  • Provide regular reports on campaign performance and insights for improvement.
  • Stay updated on the latest trends, tools, and best practices in PPC advertising.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Proven experience (1-2 years) in managing PPC campaigns, preferably in Google Ads, Facebook Ads, or other paid search platforms.
  • Strong understanding of digital marketing concepts and analytics tools (Google Analytics, SEMrush, etc.).
  • Hands-on experience with keyword research, bid management, and campaign optimization.
  • Analytical mindset with the ability to analyze data and derive actionable insights.
  • Excellent communication skills and the ability to work collaboratively within a team.
  • Familiarity with Microsoft Excel and other data analysis tools.
  • Google Ads certification and experience in Google Analytics is a plus.

Preferred Qualifications:

  • Experience with other paid advertising platforms (e.g., Bing Ads, LinkedIn Ads).
  • Knowledge of SEO and how it integrates with PPC strategies.
  • Strong problem-solving skills and ability to adapt to changes in the digital marketing landscape.
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How to Apply:


If you're passionate about leveraging digital advertising to make a difference and meet the outlined requirements, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you'd be a great fit for our team.
hr@gmrwebteam.com
Join us in shaping the future of digital advertising!

Apply Now

Digital Marketing Interns/Freshers

Educational Qualification

Graduate/ Post Graduate (Candidates with professional degrees like BBA/MBA/ MCA/ BE preferred)

Technical Abilities

The candidate must be very good with Microsoft Office applications and effective use of the Internet. Inclination towards the marketing and technology sector will be an added advantage.

Communication Skills

Should be good with writing and have a good understanding of US English

Social Media Aptitude

Knowledge of Social Media (Facebook, Twitter, Google+)

 Location: Patna, Bihar

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